i
Pipeline
Leads arrive, and somehow no one closes them.
The funnel looks fine on paper, yet in practice the numbers refuse to move.
Quick Fix
start where it hurts.
I work with startups, small businesses, product teams, and the experimental edges of larger organizations. North Star Communications is a one-person company, and the building is done with a network of trusted implementation partners. Quick Fix is how we begin together: a focused first engagement that delivers something tangible while letting both sides see whether the working relationship is right, so that the longer engagement which follows is the kind worth committing to.
01 / Where it usually starts
Three places I meet most clients.
Different shapes of the same underlying gap, between what your organization is doing and how it shows up in the world.
ii
Marketing
Money keeps going out the door without the needle ever following it.
You keep producing the content, and the audience keeps scrolling right past it.
iii
Brand
You've outgrown the way you talk about yourselves.
And you can hear it in every sales call you sit through.
02 / The first move
I start where the noise is loudest.
The shape is roughly four weeks. I spend the first one in discovery, build a focused piece of work and get it live across the next two, and use the fourth to measure what happened and capture what we learned. By the end you have something visible and measurable in the room, and both of us have an honest read on whether continuing makes sense, which is the whole point of beginning this way. Quick Fix is designed so that the work itself proves the fit before either side commits to a longer engagement.
03 / What comes after Quick Fix
When the first work lands, the longer engagement follows.
I stay close to your team as the scope grows, and bring in the implementation partners each piece of work calls for, so the different pieces begin to reinforce one another rather than competing for the same attention. Here is what tends to build out from there.
- 01 Marketing system A marketing engine that feeds the funnel, with the campaigns and stories the people you want to reach actually respond to.
- 02 Sales funnel with CRM A CRM your team will use because it's shaped around how they actually sell, with thoughtful AI automation in the places it saves real hours.
- 03 Brand and content Brand and writing that catch up to who you've become, in a voice the people you want to reach will recognize as yours.
- 04 Social, run as presence A steady presence in the channels that matter to your audiences, with social listening woven into how the work runs day to day.
- 05 Paid acquisition Paid campaigns that build on each other, so what you spend in one month carries momentum into the next.
- 06 Community that holds A community with reasons to stay close between launches, so you're not starting from zero every time you have something to say.
04 / Why this holds up
What you pay for is what the work produces.
Every engagement runs through the same two frameworks. The Compass keeps us honest about who you're actually trying to reach, and the Way of Work shapes how we get there together. As the work moves forward it measures itself, the learning compounds across episodes, and your team stays close enough to the process that when I eventually step back you can carry it forward on your own.
05 / Let's start
Tell me what's loudest right now.
I'll tell you what your Quick Fix could look like, and what it would cost to find out whether the longer engagement is worth it for both of us.